5 Signs it’s Time to Redesign Your Website.
Is your website not getting the results you want?
Surveys have shown that 81% of internet users think less of a business if the website is out of date, and 39% would think twice about using a product or service if the website is not fresh, user-friendly and current.
According to a survey by Orbit Media, the average website lifespan is 2 years and 7 months, so unless your website was updated very recently, there's a good chance it needs a refresh. So here's some key indicators that your website might be out of date:
Your site isn’t mobile-friendly or responsive
In today's digital world, where most traffic comes from mobile devices, having a website that isn't mobile-friendly or responsive can hold you back. If your site doesn't adjust smoothly to different screen sizes and devices, it's a clear sign that a redesign is overdue.
Google prioritizes mobile responsiveness when ranking websites in search results. Websites that are mobile-friendly and responsive are more likely to rank higher, since they provide a better experience for mobile users. So neglecting mobile optimization could negatively impact your visibility and organic traffic.
Your site is too slow.
A lot of studies have shown that site speed affects conversion rate (or, the rate at which users complete a desired action). Not only do more users stay on fast-loading sites, they also convert at higher rates compared to slower sites.
Think of it this way - You could go to a great restaurant, but if the service is slow, that's the only thing you'll remember.
BBC discovered that they lost 10% of their total users for every additional second it took for their pages to load.
Your site doesn’t reflect your brand.
Your website is your brand's digital storefront, and its design should mirror your brand's identity. If your website fails to convey your brand's personality, values, and aesthetics, it might be time for a redesign.
A mismatch between your website and brand can confuse visitors and weaken brand perception. A redesign presents an opportunity to realign your online presence with your brand identity, creating a cohesive and memorable experience for your audience.
So why not invest in a redesign to make sure that your website accurately represents you and your brand?
Your site looks outdated.
Does your website's design feel stuck in the past? If your layout, color scheme, and overall aesthetic haven't evolved with the times, it's likely that visitors will perceive your brand as out of touch and behind the curve.
Take a look at your competitors' websites. Are they sleeker, more visually appealing, and easier to navigate? If so, your outdated site may be costing you customers who are opting for more modern alternatives.
Is your website struggling to stand out online? It might be time to give your on-page SEO a little love. Here's why:
- Boring Titles and Descriptions: If your website's titles and descriptions aren't grabbing attention, you could be missing out on valuable clicks and customers.
- Thin Content: Content is king, but thin, uninspiring content won't cut it. Adding more valuable and engaging content can keep visitors coming back for more.
- Keyword Confusion: Are your important keywords missing in action? Proper keyword optimization can help search engines understand what your website is all about.
- Slow Load Times: In today's fast-paced world, nobody has time to wait for a slow website to load. Speeding things up can improve user experience and search engine rankings.
- Internal Linking Woes: A well-organized website with strategic internal links can help users navigate your site and improve SEO.
- Mobile Mishaps: With more people browsing on mobile devices than ever before, it's crucial to ensure your website looks and performs flawlessly on smartphones and tablets.
If your website is struggling in any of these areas, don't worry—we're here to help. Our web design services can give your site the makeover it needs to attract more visitors, rank higher in search engines, and ultimately grow your business.
Ready to give your website the makeover it deserves? Contact us today to learn how our web design services can help you stand out online, attract more customers, and grow your business.
Let's turn your outdated website into a powerful marketing tool that drives results.
